Epwin Window Systems has developed a suite of impressive marketing materials to help fabricators and installers make the most of their new colour offer. Gerald Allen, Head of Marketing at Epwin Window Systems, said: “Colour offers incredible opportunities for fabricators and installers. With Epwin Window Systems they have everything they need to secure higher value sales and tap into consumer demand for high end products.”
The marketing materials include an extensive range of marketing collateral purposely designed for trade and retail markets. For retail, assets include a dedicated consumer-focused colour brochure that is packed with high quality lifestyle imagery along with a retail video illustrating the benefits of coloured products. Retail point of sale material includes showroom graphics, posters and pop-up displays to help draw consumer interest as well as leaflets they can take away. There are also retail swatch books for consumers to browse through the colour options available along with retail mood boards to help guide the process of visualising the right colour palette for their home. To help with social media marketing, a selection of social renders has been designed for both trade and retail markets. There is also an impressive bank of videography and gif files to further promote the colour offering across all digital platforms plus a series of trade eshot templates too.
All the materials have been developed by Epwin Window Systems’ award-winning marketing team and combine high calibre creativity with tried-and-tested effectiveness. Customers can download or order copies of any of the materials via Epwin Window Systems’ Connect digital portal. Gerald said: “The extent of the colour collateral covers all marketing touchpoints so our customers have access to a professional, joined up approach. All items can be personalised with the customers’ own branding to help connect with their audience on a more personal level.”
Underpinning all the materials is a powerful colour proposition.
Epwin Window Systems’ colour offering features 19 stocked foil finishes which include on-trend colour choices including Sage, Claystone and Pebble Grey. They also offer 30 Made to Order options that reflect modern trends in colour selection, including an
expanded selection of contemporary greys and heritage colours in addition to new metallic finishes for the best in modern aesthetics.
Next-level aesthetics have also been escalated in the new offering with the use of five complementary base colours: white, tan, brown, cream and grey. The base colours have been selected to complement the foiled options for the best in high-end aesthetics.
All colours in the range benefit from Epwin Window Systems’ continued investment in state-of-the-art colour technology, including two Luna R lamination machines, which offer the best in lamination technology.
Gerald concluded: “Epwin Window Systems has everything fabricators and installers need to promote colour, from the exceptional product range to the powerful marketing materials. For anyone seeking to make the most of what the next generation of coloured windows and doors has to offer, look no further than Epwin Window Systems.”
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