PatioMaster’s franchised patio door dealers met for the company’s Annual Dealer Conference recently to discuss and agree products, strategy and goals for 2017: and the conclusion was that it’s set to be a bumper year!
Reflecting on 2016 dealers agreed that they continued to make impressive progress with PatioMaster with sales continuing the upward progress of previous years. Of particular note was the growth of sliding patio doors despite the recent popularity of competing products, with this predicted to continue and actually strengthen.
Dealers met the new PatioMaster team that that will provide support to the Dealer Network through product development, marketing and sales lead generation: Carmen Velilla heads up the team as Brand Manager, with Fern Rossano as Business Development Manager with sole responsibility for PatioMaster. Emma Cank leads up the key activity of Lead Generation with Callum Watkins committed to the brand as Digital Marketing Executive.
Dealers learned the marketing plans for 2017 with the welcome news that budgets will once again be increased. Dealers were especially excited to hear about the new products PatioMaster is introducing throughout 2017, further strengthening the brand’s offer.
“We are excited to reward the commitment by our dealers with an increase in the marketing budget and therefore the support that we can give them and especially the new product programme that will further strengthen the PatioMaster patio door brand,” said Carmen Velilla. “PatioMaster is unique in its structure and operation and goes from strength,” she added. “Our plans for 2017 are based upon significant growth in sales, ahead of forecasts for the market generally.”
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