PatioMaster Takes The Guesswork Out Of Marketing

Patiomaster has launched a powerful new online marketing tool that promises to give its dealers the opportunity to have their say on their marketing output and budget. Called GoDesignOnline (GDO), the new marketing portal allows Patiomaster dealers to easily design and produce marketing tools that are a perfect fit for their businesses.

“Patiomaster and our dealers have a very close relationship – the Patiomaster Family, if you like,” explained Patiomaster’s Brand Manager Priya Bains. “Therefore, it is important that we develop our marketing support to match their specific requirements, rather than roll out a one-size-fits-all package.

“The result is GDO, which is already receiving very positive reviews from those who have tried it.”

GDO is extremely intuitive, and takes out all the guesswork when it comes to designing and producing effective marketing tools.

In a move to further reduce marketing complications, Priya has launched a quarterly campaign to target prospective customers in each PatioMaster’s postcode area. “This tool has provided me with a brilliant platform for us to adopt a more personal and demographically tailored approach,” Priya said.

Available to order are a number of printed items that can easily be personalised, and employees can be kitted out in branded clothing. Popular promotional items include mugs, tape measures and even bluetooth speakers.

GDO can also be scaled up so that you can tailor-make marketing campaigns: artwork templates can be edited instantly with new text and images, and mailing lists can be added to templates to produce targeted personalised mailings.

“The term ‘marketing’ can seem very daunting. However, with GDO’s admin tools it is extremely quick and easy for managers to control and manage all aspects of the site.”

Patiomaster South East has already taken advantage of GDO, and has launched a new range of promo items and clothing. “The new PatioMaster online portal was incredibly easy to use, and got delivery within a couple of days of placing the order,” Patiomaster South East’s marketing manager Warren Smith said. “It’s reassuring to be in control of such a variety of marketing tools, as well as the budget.”

For more information contact PatioMaster South East on 01797 366955.

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